It's time your business had a fearless communication strategy - one will engage your potential customers, reengage your advocates, and drive real revenue back into your business. Marketing your organization can be a tricky beast, so let's work together to tame the lion and make a plan that will work for you.
Look, I get it. When you have a project in mind, it’s tough trying to pick the right person for the job unless you already have an established relationship. That’s why I’d like to tell you a bit about my process and what working with me will look like from start to finish.
Earlier this week, I witnessed a well established brand dilute their brand on social media. Dilution of a brand happens when you aren't owning up to your business' value proposition. Training yourself and your employees on what your brand represents to the marketplace is key to keeping your brand in tip-top shape.
I had an interesting conversation online today with a women from Virginia who wants to create a basic but professional online presence for her clients, complete with the ability for them to receive money for their services, in 12-24 hours. In my most professional way I told her she was wrong. Having a website for the sake of having a website does not mean anything more than that. That's not how web development works.